Welcome series
New customer signs up or makes their first purchase. They get a 3-5 email sequence introducing your brand, your highlights, and the next thing to do.
Welcome series, win-backs, birthday offers, and (for ecom) abandoned-cart flows. Automation that runs while you serve the floor or take the next call. Customers don't bounce — they cycle.
New customer signs up or makes their first purchase. They get a 3-5 email sequence introducing your brand, your highlights, and the next thing to do.
Customers who haven't been back in 90 days get a tasteful nudge. Birthdays get an offer. Most categories see 15-30% reactivation.
If you sell online, abandoned-cart recovery sequences alone typically reclaim 8-15% of "lost" revenue.