Terms of service.

Aspireco is a trade name of 12756528 Canada Inc., operating as Aspireco, a Canadian federally- incorporated company headquartered in Toronto, Ontario. When these terms say “we,” “us,” or “Aspireco,” we mean that entity. When they say “you” or “customer,” we mean the person or business that signs up for any of our services.

By creating an account, paying an invoice, or using anything we deliver to you, you agree to these terms.

We provide marketing services to Canadian small and mid-sized businesses across four service lines:

• 360 marketing — local SEO, Google Business Profile management, reviews automation, email/SMS automation, social posting, ad management, and performance reporting.
• High-end custom websites — bespoke design and development, including hosting transitions, schema, performance, and accessibility work.
• AI automation — custom workflows, voice agents, lead routing, retrieval systems, and integrations with your existing tools.
• Our marketing platform — including the live audit and dossier engine that powers the homepage demo and the full audit dossier delivery.

The exact scope, deliverables, and timelines for any engagement are set out in the tier you subscribe to (see /pricing) or, for one-time work, in a written quote we send you before work begins.

Subscription tiers are purchased through our checkout (powered by Stripe). You are responsible for keeping your login credentials secure and for all activity that happens under your account. If you authorize a team member or contractor to access your dashboard, their actions count as yours under these terms.

You must be at least 18 years old and authorized to bind the business you sign up for. We may decline service at our discretion — for example, if a prospect's niche is one of the categories listed under “What we don't do”.

Subscription fees are billed in advance, monthly or annually, in Canadian or U.S. dollars (as listed on the pricing page, in the currency your region buys in). Annual billing is paid up front and provides a discount of approximately 17% relative to month-to-month at the same tier.

One-time fees (e.g. website builds, AIR setup) are invoiced separately, billed at signup, and not part of the monthly subscription.

HST or GST is added where applicable for Canadian customers. International customers are responsible for any local taxes their jurisdiction applies. Failed payments will be retried for up to 7 days; persistent payment failure will pause service.

Monthly subscriptions are month-to-month. Cancel any time from the dashboard (Manage billing → Cancel) or by emailing info@aspireco.ca. Cancellation takes effect at the end of the current billing period; you keep full service until then.

Annual subscriptions cannot be cancelled mid-term for a refund of unused months, but you can disable auto-renewal at any time so the term ends naturally on the renewal date.

Refunds, exceptions, and pause arrangements are covered in our refunds & cancellation policy.

You own: your website (after handoff), your domain, your Google Business Profile and all platform accounts we manage on your behalf, your customer data, all reports and audit dossiers we deliver to you, all written content we create specifically for your business (blog posts, ad copy, email sequences), and the photos and videos captured for you under any content shoot we run.

We own: our software platform (including the audit and dossier engine, internal n8n workflows, AI prompts, retrieval indexes, and ops tooling), our brand, our methodology and frameworks (e.g. the six-dimension audit scoring model), and any reusable components we create that are not specifically branded for your business.

We grant you a perpetual, worldwide, royalty-free licence to use everything we deliver to you for your business indefinitely, even after the engagement ends.

For us to do good work you agree to:

• Provide accurate information about your business, services, and pricing.
• Grant us the access we need (Google Business Profile, hosting, domain registrar, ad accounts, social accounts) on the schedule we request — typically within 5 business days of signup.
• Respond to our review requests within a reasonable window. If a deliverable sits with you waiting for sign-off for more than 14 days, the project clock pauses.
• Not misrepresent what your business does or sells. We reserve the right to terminate immediately for fraud or regulatory misrepresentation.

You agree not to use our services to: (a) violate any applicable law including Canadian anti-spam law (CASL), the U.S. CAN-SPAM Act, or any equivalent in jurisdictions where your audience lives; (b) send unsolicited commercial messages outside of consent-based marketing automation; (c) infringe any third-party intellectual property; (d) impersonate another person or business; (e) interfere with the technical operation of our platform.

We may suspend or terminate service immediately for breach of this section, and we will report serious abuse to the relevant authorities where required by law.

We treat your business information — strategy, customer lists, financials, internal communications — as confidential. We don't share it with anyone outside the small set of subprocessors required to deliver service (see our privacy policy). You agree to treat our methodology, pricing, internal tooling screenshots, and any non-public information you encounter as equally confidential.

We aim for high availability on our platform but don't guarantee uninterrupted service. Scheduled maintenance, third-party outages (Stripe, Cloudflare, Supabase, Railway, etc.), and force majeure events may cause downtime. We won't pro-rate for transient outages on our side, but for sustained outages (more than 24 hours during a billing period attributable to us) we'll credit your account.

We may add, remove, or change features as the platform evolves. We'll communicate material changes to active subscribers in advance — typically through the dashboard, email, or the public changelog.

We work hard, run our methodology, and project ranges based on comparable customers — but search rankings, ad performance, conversion rates, booking volume, and revenue depend on factors outside our control (your market, your competitors, search engine and platform changes, seasonal demand, your operations, local economic conditions). Any projections we share are estimates, not guarantees.

To the maximum extent permitted by Ontario law, our total aggregate liability under or in connection with these terms in any 12-month period is limited to the fees you paid us during that period.

We are not liable for indirect, incidental, consequential, special, exemplary, or punitive damages, including lost revenue, lost profits, lost goodwill, or business interruption — even if we've been advised of the possibility of such damages.

These limits apply except where prohibited by applicable consumer-protection law.

You agree to indemnify and hold us harmless from any claim arising out of: (a) content you provide that infringes third- party rights; (b) your products or services (we're not responsible for what you sell); (c) your breach of these terms or any law.

We'll indemnify you against claims that our platform, in its standard form, infringes a third party's registered Canadian intellectual property — provided you promptly notify us and let us control the defence.

Either party can terminate the engagement at any time per section 5 (cancellation). On termination, we will: hand off any access we hold, deliver any final reports owed, and stop running active campaigns at the end of the paid period. You agree to revoke our access and remove our team members from your platform accounts after handoff.

We may terminate immediately and without refund if you breach these terms materially (e.g. fraud, abuse, prolonged non-payment, regulatory violation).

These terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario, without regard to conflict-of-laws rules. The courts of Ontario have exclusive jurisdiction for any dispute that isn't resolved informally.

Before filing a lawsuit, we both agree to try to resolve the issue in writing — email info@aspireco.cawith the subject line “Dispute” and a description of the problem. We'll respond within 10 business days.

We may update these terms occasionally as our services evolve. The current version always lives at this URL with a “last updated” date at the top. For material changes that affect active subscribers (e.g. liability, refund policy, arbitration) we'll notify you by email at least 30 days before the change takes effect. Continued use after the effective date counts as acceptance.

These terms, together with our privacy policy and refunds & cancellation policy, are the complete agreement between you and Aspireco. If any provision is held unenforceable, the rest remains in effect. Our failure to enforce a right doesn't waive it. You can't assign your rights under these terms without our written consent; we may assign ours in connection with a corporate restructuring or sale of the business.

Questions about these terms? info@aspireco.ca or by mail to 12756528 Canada Inc., operating as Aspireco, Toronto, ON, Canada.