Score processes, not the business
A process is a sequence with a trigger at the front, decisions in the middle and an output someone downstream depends on. Score each one on four signals: repeatable, rule-bound, high-touch and error-prone. Volume is a multiplier, not a filter — use it to rank the candidates that qualified on something else.
Where people stay
Our own systems mark the boundary. POD Engine keeps exactly one human approval gate across nine stages, because taste and legal exposure should not be automated. Content Factory publishes into the scheduler as drafts, so a person stays between the pipeline and the audience.
How far it can go
At estate scale, Business OS coordinates eleven businesses with a shared estate of 117 workflows; the value there is consolidation. At production scale, Content Factory makes one artefact repeatedly across forty-two niches — throughput at a volume hiring cannot reach.
Where to start
With the process that scores highest and whose output you can actually check. The method is in what to automate first.