Capabilities / II
Ecommerce
Catalogues that are hard. A hundred and eighteen thousand products, supplier feeds that disagree with each other, and pricing that can't be a number in a field.
In shortAspireco engineers ecommerce for hard catalogues: large supplier-fed ranges, prices that are calculations rather than a number in a field, and freight quoted before checkout. It is for distributors and retailers replatforming a deep catalogue, and for operators building a multi-vendor B2B marketplace.
What we deliver
- Catalogue engineering — supplier ingestion, normalisation, deduplication, media pipelines
- Pricing engines: box rollups, coverage maths, waste factors, trade tiers, margin vs markup
- Checkout, tax, real-time freight rates and buy-now-pay-later
- Replatforms with the SEO intact — legacy URLs mapped, not abandoned
- B2B marketplaces with vendor onboarding and split payouts
A flooring storefront carrying 118,000 products where a customer types a room size and the engine resolves linear feet to boxes to square footage to a priced estimate — plus 36,786 legacy URLs mapped to live destinations so the rewrite kept the rankings.
Proven on
- Ecommerce · FlooringShopflooringA 118,000-product flooring storefront with a pricing engine that thinks in boxes, coverage and waste — replatformed off WordPress behind a 36,786-URL redirect map built before the DNS cutover, so ranked URLs never became 404s.
- Ecommerce · B2B marketplaceNorpex MarketplaceA commercial food-equipment marketplace where independent vendors onboard themselves, sell under one checkout, and get paid on a schedule.
Where we do this
Aspireco works remotely across Canada. These are the places close enough that being in the room during discovery is practical.
Platforms we build it on
Industries we have built it for
Questions about ecommerce
Can you build one catalogue out of supplier feeds that disagree?
Yes. Supplier ingestion, normalisation and deduplication into one schema is where catalogue engineering starts. On Shopflooring, our own storefront, twenty-plus supplier price lists were normalised into one schema and 2,257 supplier photos were matched on exact SKU. The catalogue holds 118,651 rows, 117,873 of them live, and search stays usable across all of it.
Can an online store price by coverage and waste instead of per item?
Yes, with a pricing engine that treats price as a calculation rather than a number in a field. On Shopflooring a customer types a room size and the engine resolves linear feet to boxes to square footage to a priced estimate, with the waste factor applied before the box rollup rather than bolted on at checkout. The tell that you need one: someone keeps a spreadsheet that corrects the software's number before it reaches the customer.
Can checkout quote real-time freight and offer buy-now-pay-later?
Yes. Checkout, tax, real-time freight rates and buy-now-pay-later are part of an ecommerce build. On Shopflooring, freight is rated in real time before checkout, with density and weight calibrated per category so the quote stops being a guess. Large-ticket orders can use Klarna, Afterpay or Affirm through Stripe, so financing is on offer at the point of decision.
Can you build a B2B marketplace where other vendors sell on our site?
Yes. Norpex, a commercial food-equipment marketplace we built and run, works that way: independent vendors onboard themselves through Stripe Connect Express, sell under one checkout and are paid on a schedule, with escrow between sale and release. Quote requests route by product category and vendor, with a tracked reply path instead of a shared inbox. It reused the storefront architecture proven on Shopflooring, so the second marketplace cost a fraction of the first.
Can we replatform a large online store without losing search rankings?
Yes, if every indexed URL is mapped to a live destination before the DNS cutover. When Shopflooring moved off WooCommerce, all 36,786 legacy URLs were mapped first: over 23,000 redirect straight to the same product, and the rest to a search or brand page checked to answer them. The mapping was verified against production, 300 for 300, before the DNS record changed.
How much does a custom ecommerce platform cost to build?
It is scoped and priced in writing after the free audit, because the cost is set by the catalogue rather than by a package. The drivers are how many supplier feeds need normalising, whether price is a calculation or a column, what checkout has to carry — freight, tax, financing — and whether a replatform means mapping legacy URLs. A multi-vendor marketplace with split payouts is a different shape of work from a single storefront.