Guides

How this work actually goes.

Reference notes on the decisions that come up in every engagement — replatforming, buy versus build, what to automate first, and where a human belongs in an automated process. Written to be revised, not to be timely.

Ecommerce

Replatforming a large catalogue without losing your rankingsLast revised September 5, 2026 · 11 min readReplatforming a large catalogue is not a design project with an SEO task at the end. The URL map is the project — here is the order the work goes in, drawn from moving a 118,000-product flooring store off WooCommerce with 36,786 indexed URLs on the line.

Automation

What to automate firstLast revised September 5, 2026 · 9 min readMost automation projects do not fail on the technology. They fail at the moment somebody has to write down what the rule actually is.
Putting AI agents into a real processLast revised September 5, 2026 · 10 min readThe difference between an agent that demos well and an agent you would let touch a customer comes down to a handful of decisions, and none of them are the prompt. Here is where the human gate goes, what has to stay deterministic, and what to log.

Deciding

Off-the-shelf or custom: how to decide without guessingLast revised September 5, 2026 · 11 min readMost software decisions do not deserve a custom build. This is a guide to recognising the ones that do — and to the middle path that gets you there without betting the business on a rewrite.

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