What it should assess
- A technical and commercial review of the current system: whether it works, and whether it pays.
- Ranked findings with estimated revenue impact, so the worst leak is named first.
- An integration, data-quality and security assessment.
- A scope and cost range for the work worth doing.
What you should get
A written dossier, yours to keep whether or not you hire the studio that wrote it. Ours follows inside a week, and it says so plainly when the answer is that you are too early — if the whole thing is a brochure site, you do not need a studio.
Who should write it
The people who scope the work should be the people who build it; otherwise the scope is a guess relayed to someone else. There is no account manager between you and the builders here.
Red flags
An audit that is really a sales call, one that arrives without findings, or one that cannot be used without hiring its author. A free audit should stand on its own. Start one here.